Relationship Intelligence ® Advanced Certification is a 12-week program for entrepreneurs and individuals interested in perfecting their sales strategies. At the core of the Relationship Intelligence ® Advanced Certification Program is the concept of Relationship Selling.
Relationship Selling is about practicing sales as an act of friendship not as a process of negotiation. It is an intricate balance between relationship building and selling. It is important to make the sale (to generate revenue), but it is equally important to build and maintain business relationships with your customers (to generate future revenue and customer loyalty).